Volume 2, Issue 4 (11-2020)                   sjamao 2020, 2(4): 12-20 | Back to browse issues page


XML Persian Abstract Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Alipour S. The Effect of Cultural Components on Organizational Performance in Startups. sjamao 2020; 2 (4) :12-20
URL: http://sjamao.srpub.org/article-7-88-en.html
Master Student, Electronic Department, Entrepreneurship Management, Tehran Branch, Islamic Azad University, Tehran, Iran.
Abstract:   (1463 Views)
The main purpose of this study was to investigate the effect of cultural components on organizational performance in startups. For this purpose, by literature reviewing and theoretical foundations which were derived from independent and dependent variables, the research model was designed. The independent variable of research included cultural components including the dimensions of diversity and breadth, trust and messaging and dependent variable of research included organizational performance in startups. According to the designed model, a questionnaire was distributed among the statistical sample that included all managers of startups in Tehran City. In this regard, 168 questionnaires were distributed by simple random sampling method and by collecting it, the data were analyzed using the structural equation modeling and Amos software. According to the results, all research hypotheses in line with the impact of organizational culture on the dimensions of diversity and breadth, trust and easy communication in startups on organizational performance in startups were confirmed. Also, according to the analysis of the relationship between independent and dependent indices, the variables of messaging, diversity, breadth and trust dimensions showed the highest relationship with 0.86, 0.83 and 0.82, respectively.
Full-Text [PDF 451 kb]   (732 Downloads)    
Type of Study: Research | Subject: Strategy and Management
Received: 2020/09/20 | Revised: 2020/10/22 | Accepted: 2020/10/30 | Published: 2020/11/25

References
1. Brady MK, Robertson CJ. Searching for a consensus on the antecedent rol of service quality and satisfaction: an exploratory cross-nationalstudy. J Bus Res. 2001; 53-60. [DOI:10.1016/S0148-2963(99)00041-7]
2. Wang Y, Hsiao SH, Yang Z, Hajli N. The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities. Indust Market Manag. 2016; 54: 56-70. [DOI:10.1016/j.indmarman.2015.12.008]
3. Agnihotri R, Gabler CB, Itani OS, Jaramillo F, Krush MT. Salesperson ambidexterity and customer satisfaction: examining the role of customer demandingness, adaptive selling, and role conflict. J Pers Sell Sal Manag. 2017; 37(1): 27-41. [DOI:10.1080/08853134.2016.1272053]
4. Kim AJ, Ko E. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. J Bus Res. 2012; 65(10): 1480-1486. [DOI:10.1016/j.jbusres.2011.10.014]
5. Samadi M, Hajipour B, Hajizadeh H. Inadequacy in service delivery, culture strategy of service revitalization organizations and their impact on consumer behavior. J Bus Manag. 2008; 1(1): 71-86.
6. Klier J, Klier M, Müller AL, Rauch C. The impact of self-service technologies-towards an economic decision model and its application at the German Federal Employment Agency. J Decis Syst. 2016; 25(2): 151-172. [DOI:10.1080/12460125.2016.1141274]
7. Beerli A, Martin JD, Quintana A. A model of customer loyalty in the retail basnking market. Eur J Market. 2014; 38(1): 2. [DOI:10.1108/03090560410511221]
8. Jamal A, Naser K. Customer satisfaction and retail banking: an assessment of some of the key antecedents of customer satisfaction in retail banking. Eur J Market. 2002; 20(4): 146-160. [DOI:10.1108/02652320210432936]
9. Naseri S, Faghih Mirzaei S, Salman Khaksar A. Identification and ranking of positive factors affecting customer satisfaction in the field of social network services. 2nd National Computer Conference, Sanandaj, Sama Technical and Vocational College, Sanandaj. 2013.
10. Chan NL, Guillet BD. Investigation of social media marketing: how does the hotel industry in Hong Kong perform in marketing on social media websites. J Trav Tourism Market. 2011; 28(4): 345-368. [DOI:10.1080/10548408.2011.571571]
11. Felix R, Rauschnabel PA, Hinsch C. Elements of strategic social media marketing: A holistic framework. J Bus Res. 2017; 70: 118-126. [DOI:10.1016/j.jbusres.2016.05.001]
12. Cheng M, Wong IA, Wearing S, McDonald M. Ecotourism social media initiatives in China. J Sustain Tourism. 2017; 25(3): 416-432. [DOI:10.1080/09669582.2016.1214141]
13. Ashley C, Tuten T. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychol Market. 2015; 32(1): 15-27. [DOI:10.1002/mar.20761]
14. Chang YT, Yu H, Lu HP. Persuasive messages, popularity cohesion, and message diffusion in social media marketing. J Bus Res. 2015; 68(4): 777-782. [DOI:10.1016/j.jbusres.2014.11.027]
15. Berthon PR, Pitt LF, Plangger K, Shapiro D. Marketing meets web 2.0, social media, and creative consumers: Implications for international marketing strategy. Bus Horizon. 2012; 55(3): 261-271. [DOI:10.1016/j.bushor.2012.01.007]
16. De Vries L, Gensler S, Leeflang PS. Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. J Interact Market. 2012; 26(2): 83-91. [DOI:10.1016/j.intmar.2012.01.003]
17. Akar E, Topçu B. An examination of the factors influencing consumers' attitudes toward social media marketing. J Inter Comm. 2011; 10(1): 35-67. [DOI:10.1080/15332861.2011.558456]
18. Hoffman DL, Fodor M. Can you measure the ROI of your social media marketing? MIT Sloan Manag Rev. 2010; 52(1): 41.
19. Razzaghi M. The impact of innovation and creativity on brand awareness considering the social media marketing variable (Case study: Tehran pipe and fittings industries). Fourth International Conference on Environmental Planning and Management Biology, Tehran, Faculty of Environment, University of Tehran. 2017.
20. Pourghorban Saghti R, Mohammadzadeh B, Aghazadeh F. Social media and its effect on customer performance. International Conference on Computer Engineering and Information Technology, Tehran, Permanent Secretariat of the Conference. 2016.
21. Ebrahimi H, Bagheri M. A study of factors affecting the purchase of organizational culture (Facebook, Telegram, YouTube, etc.). World Conference on Management, Accounting Economics and Humanities at the Beginning of the Third Millennium, Shiraz, Green Industry Idea Market Research Company. 2016.
22. Moradi S, Hamidi H. Analysis of effective factors for trust in social media marketing. First International Conference on New Research Achievements in Management, Accounting and Economics, Tehran, Office of the International Confederation of World Inventors in Iran, Comprehensive University of Applied Sciences Menu. 2016.

Add your comments about this article : Your username or Email:
CAPTCHA

Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.