Volume 5, Issue 1 (1-2023)
sjamao 2023, 5(1): 1-4 |
Back to browse issues page
Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Gerami M, Yazdanian V. Customer Loyalty and Electronic Loyalty. sjamao 2023; 5 (1) :1-4
URL: http://sjamao.srpub.org/article-7-178-en.html
URL: http://sjamao.srpub.org/article-7-178-en.html
ICT Research Institute (Iran Telecom Research Center), Tehran, Iran.
Abstract: (141 Views)
Due to the growth and diversity of e-commerce technologies, the increase in the number of virtual stores has increased the importance of the factors that make customers want to buy e-commerce and feel satisfied doing so. In this regard, the first step to create electronic loyalty is to identify the factors and drivers that create loyalty among customers. The purpose of this study is to investigate the factors affecting brand loyalty and program loyalty for customers of digital goods in the online store.
Type of Study: Research |
Subject:
Business, Management and Accounting (General)
Received: 2022/11/10 | Revised: 2022/12/25 | Accepted: 2023/01/5 | Published: 2023/01/25
Received: 2022/11/10 | Revised: 2022/12/25 | Accepted: 2023/01/5 | Published: 2023/01/25
References
1. Oliver RL, Linda G. Effect of satisfaction and its antecedents on onsumer preference and intention. Adv Consum Res. 2015; 8: 88-93.
2. Haghighi K, Sehat M, Abbasnejad S. A study of ethical behavior of salesmen in loyalty of life insurance customers, fourth insurance business conference, Tehran. 2011.
3. Sabzei A, Hosseini A, Bandarkhani M. A study of factors affecting customer loyalty (case study of Keshavarzi bank). Faculty of Humanities, Islamic Azad University, Sanandaj Branch, Special Issue on Management and Accounting. Q J Indust Manag. 2014; 9.
4. Sobhani MS. Brand Loyalty. Tadbir Scientific-Educational Monthly, 2016; 173.
5. Anisimova TA. The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty. J Consum Market. 2015; 24(7): 220-432.
6. Ndubisi NO. Relationship marketing and customer loyalty. Market Intell Plan. 2013; 22: 23-36.
7. Hong I, Cho H. The impact of consumer trust on attitudinal loyalty and purchase intentions inB2C e-marketplaces: Intermediary trust vs. seller trust. Int J Inform Manag. 2011; 00: 462-472. [DOI:10.1016/j.ijinfomgt.2011.02.001]
8. Yang Hao-erl, Tsai Feng-Shii. General E-S-QUAL scales applied to websites satisfaction and loyalty model. Comm IIMA. 2007; 7(2). [DOI:10.58729/1941-6687.1040]
9. Jafarpour M, Rahman Seresht H. Presenting a model of e-book purchase and its evaluation in the country's universities. Q J Bus Res. 2014; 2.
10. Bakhtiari J, Goodarzi A. Lean accounting lean business management system. Account. 2017; 24: 540.
11. Srinivasan S, Anderson R, Ponnavolu K. Customer loyalty in e-commerce: An exploration of its antecedents and consequences. J Retail. 2002; 78(1): 41-50. [DOI:10.1016/S0022-4359(01)00065-3]
12. Vijay TS, Prashar S, Sahay V. The influence of online shopping values and web atmospheric cues on e-loyalty: mediating role of e-satisfaction. J Theor Appl Electron Commerce Res. 2019; 14(1): 1-15. [DOI:10.4067/S0718-18762019000100102]
13. Hollebeek Linda D. Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed model. Indust Market Manag. 2019; 81: 89-98. [DOI:10.1016/j.indmarman.2017.11.016]
14. Al-dweeri RM, Ruiz Moreno A, Montes FJL, Obeidat ZM, Al-dwairi KM. The effect of e-service quality on Jordanian student's e-loyalty: an empirical study in online retailing. Indust Manag Data Syst. 2019; 119(4): 902-923. [DOI:10.1108/IMDS-12-2017-0598]
15. Oliver RL. Loyalty and profit: long-term effects of satisfaction. Oliver RL (ed). Satisfaction: A behavioural perspective on the consumer. New York, McGraw-Hill. 1997; 386-407.
16. Valvi AC, West DC. E-loyalty is not all about trust, price also matters: extending expectation-confirmation theory in bookselling websites. J Electron Commerce Res. 2013; 14(1): 99-123.
17. Kaya B, Behravesh E, Abubakar AM, Kaya OS, Orús C. The moderating role of website familiarity in the relationships between e-service quality, e-satisfaction and e-loyalty. J Internet Commerce, 2019; 18(4): 369-394. [DOI:10.1080/15332861.2019.1668658]
18. Alonso-Dos-Santos M, Soto-Fuentes Y, Valderrama-Palma VA. Determinants of mobile banking users' loyalty. J Promot Manag. 2020; 26(5): 615-633. [DOI:10.1080/10496491.2020.1729312]
19. Jacoby J, Kaplan LB. The components of perceived risk. Proceedings of the third annual conference of the association for consumer research, Chicago, Association for Consumer Research. 1972.
20. Kotler P, Keller KL, Goodman M, Brady M, Hansen T. Marketing management. 4th ed. Harlow, UK: Pearson Education. 2019.
21. Oliver RL. Whence consumer loyalty? J Market. 1999; 64(4): 33-44. [DOI:10.1177/00222429990634s105]
22. Luarn P, Lin H-H. A customer loyalty model for e-service context. J Electron Commerce Res. 2003; 4(4): 156-167.
23. Anderson RE, Srinivasan SS. E-satisfaction and e-loyalty: A contingency framework. Psychol Market. 2003; 20(2): 123-138. [DOI:10.1002/mar.10063]
24. Reichheld FF, Schefter P. E-loyalty: your secret weapon on the web. Harvard Bus Rev. 2000; 78(4): 105-113.
25. Valvi AC, Fragkos KC. Critical review of the e-loyalty literature: a purchase-centred framework. Electron Commerce Res. 2012; 12(3): 331-378. [DOI:10.1007/s10660-012-9097-5]
26. Reichheld F, Schefter P. E-loyalty: your secret weapon on the web. Harvard Bus Rev. 2000; 78(4): 105-115.
27. Anderson RE, Srinivasan SS. E-satisfaction and e-loyalty: A contingency framework. Psychol Market. 2003; 20(2): 123-138. [DOI:10.1002/mar.10063]
28. Leung Nga Yin Y, Ma Karman Ka C. Factors Affecting Hong Kong Customers. Eloyalty and Repeated Purchase Intention in Online Chinese Retail Stores and the Moderating Effect of Electronic Word-of-Mouth. 2012.
29. Srivastava M, Rai AK. Mechanics of engendering customer loyalty: A conceptual framework. IIMB Manag Rev. 2018; 30(3): 207-218. [DOI:10.1016/j.iimb.2018.05.002]
| Rights and permissions | |
 |
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |